by
Jessica Chaffee
| Jan 06, 2012
Don’t let current customers leave for lack of care. Here are several tips to keeping the door open and customers coming back.
Is your number one priority getting more customers? If so, you may need to back up a step. Here are three easy tips for retaining to your current customers. And trust me- with consistent effort, they make a BIG difference.
Thank you and birthday cards
Simple, right? Everyone likes to be appreciated, and this shows them that you care that they bought from you. Sending a b-day card or offer opens an opportunity to offer them to stop by to pick up a free gift. Who wouldn’t come by for that? One thing people will notice is if they hear from you again. Make sure they do.
Newsletter
Keep current customers informed about things they care about with your business and industry. Offer bits of useful advice, what’s new at your business, trends they would care about, etc. Everyone loves a little education.
Service Reminders
If you sell a product that customers need to repurchase regularly, send them service reminders. Send a quick email that makes it easy for them to reorder, or make their next appointment. Don’t give them a reason to not reorder from YOU!
//Find a process to keep the door open to current customers. Then, retrieving (and retaining!) new ones will be far more valuable to your business.
Content contributed by Jessica Chaffee, SourceLink Tulsa,
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